Volks Whingeing

A whole page ad that laments the loss of trust: "We have broken the most important part in our vehicles..." They mean trust. Geddit?

Well, no. If the admirably named John German of the US International Council on Clean Transportation (ICCT) hadn't spotted and reported it, VW would cheerfully have continued the deception. All they did was break the eleventh commandment: thou shall not get caught.

To lament a loss of trust and to declare that "our number one priority is winning back that trust" is a pathetic response, no doubt generated by whichever lucky PR agency is handling the crisis management (can you imagine the invoice?).

VW cheated, lied and deceived not only their own customers, but also their dealerships, their competitors, their employees, their shareholders, their supply chain, as well as governments, environmental agencies and motorists in general.

Bill Bernbach's ad comes to mind. What made us love this carmaker has indeed turned sour. Long may they rue the day they chose to do it.

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